Avengers Endgame rakes in Mega Moolah in first days of release
*NO SPOILERS!* Although the people at Marvel are not likely to be short of money any time soon, the company executives are going to be thrilled at the way their latest release, Avengers Endgame has performed in cinemas this weekend.
The movie, the conclusion to the first iteration of films in the Marvel franchise, has brought in "mega moolah" for the company, smashing records all over the globe to become the must-see film of 2019.
The figures for Avengers Endgame are truly epic and on a scale that has not been seen previously for any film, not even the Star Wars series of films. Up until Avengers Endgame release last week, the highest grossing film on its opening weekend had been the Star Wars reboot Star Wars The Force Awakens in 2015, which had pipped Avengers Infinity War to that top spot. The Force Awakens earned around $250m across its opening weekend.
Avengers Endgame obliterated that amount, taking in over $350 million in the United States and Canada alone. However, its success was not just evident in North America, across Europe and especially in China, the film has smashed records in those regions as fans have flocked to see the 22nd film in the first Marvel canon that began way back in 2008 with the first Ironman film.
Globally, it has been estimated that Avengers Endgame has earned around $1.2 billion across its first weekend of release. That is a phenomenal figure and one that means not only is this the film that has the biggest opening weekend box office of all time, but there is every likelihood that over the coming weeks, Avengers Endgame will become the film with the highest worldwide gross of all time. It already sits 17th on that list after its performance on its opening weekend.
For comparison it has already earned more across the opening weekend than either of the other recent superhero film releases, Aquaman and Captain Marvel have in total so far. At the current rate, it will be less than a week before it is confirmed as the second highest grossing film of all time, only behind Avatar and over the next few weeks, it seems likely to easily surpass the $2.78 billion worldwide earnings of the James Cameron flick.
How much is $1.2 billion? Well let's put this in terms which are a little easier to understand. Back in March 2019, one lucky player playing the Mega Moolah slot, won a jackpot prize of just over CA$20 million. How much bigger is $1.223 billion compared to that?
The answer is that Avengers Endgame has taken in the days from Thursday through to Sunday evening a total of 61 times more than the lucky winner of the $20 million jackpot prize on the Mega Moolah slot in just four days. Admittedly, some people will point to the Thursday release date as a way for Marvel to massage the figures upwards (A Friday release would only have three days to accrue its opening weekend figures) but many films are now released on a Thursday for precisely that reason.
In effect, Avengers Endgame has generated the equivalent of 61 $20 million plus Mega Moolah jackpot wins, in the space of four days. That is around 15 jackpot wins per day which breaks down to earning well over $10 million dollars for every hour since its release.
So what is it about Avengers Endgame that has made it such a phenomenal success? Let's take a closer look and find out.
Avengers Endgame - The story of its success
The origins of the success of the Avengers Endgame film lies almost ten years and 21 films ago. Back then, the Marvel Cinematic Universe was still in its infancy and although superhero films had been popular leading into it, they had been films within their own world, not part of a multi-character, multi-film universe.
Iron Man's release in 2008 was a huge, and surprise hit and it was followed by the release of The Incredible Hulk a month later in what would become phase one of the Infinity Saga. Over the years, further films were released as outlined below:
Marvel Cinematic Universe - Infinity Saga
- May 2008 - Iron Man
- June 2008 - The Incredible Hulk
- May 2010 - Iron Man 2
- May 2011 - Thor
- July 2011 - Captain America - The First Avenger
- May 2012 - The Avengers
- May 2013 - Iron Man 3
- November 2013 - Thor: The Dark World
- April 2014 - Captain America: The Winter Soldier
- August 2014 - Guardians of the Galaxy
- May 2015 - Avengers - Age of Ultron
- July 2015 - Ant-Man
- May 2016 - Captain America: Civil War
- November 2016 - Doctor Strange
- May 2017 - Guardians of the Galaxy Volume 2
- July 2017 - Spider-Man Homecoming
- November 2017 - Thor: Ragnarok
- February 2018 - Black Panther
- April 2018 - Avengers: Infinity War
- July 2018 - Ant-Man and the Wasp
- March 2019 - Captain Marvel
- April 2019 - Avengers Endgame
The next stage in the Marvel Cinematic Universe will be the Post-Infinity Saga and fans will not have to wait long for that to get underway as the first film in that series, Spider-Man: Far From Home, which will see Peter Parker and his arachnid-based alter-ego head to London and this first in the new series of films will be released in July 2019.
Spider-Man Far From Home is just one of a number of new films set for release as part of the Marvel Cinematic Universe with others already slated to follow including:
- Guardians of the Galaxy Volume 3
- Black Widow
- The Eternals
- Doctor Strange 2
- Black Panther 2
In terms of film series, the Marvel Cinematic Universe has now amassed over $10 billion more through its 22 films so far than the Star Wars series of films. It is way out in front in this list ahead of Star Wars, the Harry Potter series and James Bond. If you place the four Avengers films in their own category, they come fifth on this list and the four films have by far and away the biggest average gross of any film series, with each film in the Avengers series, at the present moment earning over $1.5 billion, that is over half a billion more than any other film series (and this amount is likely to increase substantially as Avengers Endgame is watched by more people over coming weeks and months).
So yes, Avengers Endgame is a fitting end to the Infinity Saga for Marvel and it has produced huge numbers and earned lots of moolah for its investors. It is certainly going to be tough for any films in the Post Infinity series of films to be able to match that sort of output.
But it is going to be fun watching them try.
Byline: This article was published by Mega Moolah expert Henry. Media and other enquiries.