Microgaming signs distribution deal with Realistic Games
Over the last 18 months or so, Microgaming have been signing plenty of deals with slots development companies to produce exclusive content for the company over the next few years. They have also been spreading their reach by expanding with providers in other countries across the world, such as Colombia and the Czech Republic.
And now Microgaming have signed up with casino and slot games supplier Realistic Games to ensure that Microgaming's massive customer base will now have access to a wide range of three and five-reel slots from the Reading-based gaming studio.
The deal is a good one for both sides. Microgaming receives access to a number of high quality slot games for its customers to play across its broad range of casinos around the world, while Realistic Games get their products seen and played by a massive base of customers that have signed up with Microgaming casinos over the years.
Following the announcement, the commercial director at Realistic Games, Rob Lee, stated:
"By signing this agreement, not only do we add another tier one supplier to our growing list, but it is also a great opportunity for us to increase our customer reach.
"We can offer them a lot of new and different game types and are very confident we will be able to provide their customers with content that players will enjoy."
This means that Realistic Games will now be available to customers of Microgaming casinos in more than 20 regulated markets around the world. The games will, of course, be available alongside the other games readily available at Microgaming casino sites around the globe, including massive hit games such as Thunderstruck II, Game of Thrones, Break Da Bank and of course Mega Moolah.
Microgaming's Director of Global Operations, James Buchanan spoke of the deal between Realistic and Microgaming stating:
"As a content supplier of choice, we are always on the lookout for high-quality games with standout functionality to deliver premium entertainment to our operators.
"We are thrilled to add new content from Realistic Games to complement our diverse portfolio and look forward to taking their games live on our platform."
This is the second agreement of this type that has been struck by Microgaming and another supplier, in the space of a week. Last week, Ascensus Interactive, a London-based poker room, signed up to become the latest site to join the Microgaming Poker Network.
Ascensus Interactive's Players Come First brand went live on the MPN last week and this deal means that Ascensus gains access to the extensive Microgaming Poker Network, a network which is hugely popular within the poker community and which also has an extensive range of different promotions for players available throughout the year.
Microgaming's shift in focus
These latest business partnerships with Microgaming and third party companies are just the latest in what has been a series of deals the company has agreed over the last 12-18 months in what has been a marked change in strategy from the Isle of Man-based company.
Microgaming's move from producing all of their slot games in-house, to offering games from other providers on its platforms, developing agreements with slots and casino development companies to produce exclusive content for the Microgaming brand is a sweeping change. But it also highlights the rude health of the online slots and casino gaming industry at present.
The fact that a company like Microgaming, one of the largest online casino gaming providers in the world, feels the need to expand its portfolio by agreeing deals with other companies to produce content for them, or to carry their games in Microgaming casinos in territories across the world, shows that Microgaming are very serious about offering their customers as wide a choice as possible when it comes to slots and casino games.
This has already been proven to be beneficial with the release of some of the top games of 2018 and 2019 all being part of the deals Microgaming have agreed. Releases like Fortunium, Playboy Gold, Rainbrew, Sidewinder, Wicked Tales Dark Red, Cash of Kingdoms, as well as newer releases such as Zombie Hoard, Arctic Valor and Agent Jane Blonde Returns, have all shown how these different types of deals can lead to a broad array of slots being made available to customers.
Furthermore, by having deals with a number of different suppliers, Microgaming can ensure that not only are their slot games of the highest quality, but that the number of games being released into Microgaming casinos is also increasing, but without the decline in the quality of the products that would almost inevitably follow if Microgaming had tried to increase their output in-house.
Benefits felt immediately
One of the most exciting aspects for slots players is that when Microgaming agrees a deal with a company like Realistic Gaming, the games that are part of the deal can be made available almost instantly across the many different platforms. Obviously, this is the case when the company has a back catalogue of games available, as Realistic Gaming do, in other cases, companies need to develop slots first before they are released.
However, the net result of these deals are that Microgaming customers have a far wider choice of games available to play than ever before and there are also a greater number of slots, with many new bonus features available for them to play.
Not only is this a positive for existing Microgaming customers, but it also means that other slots gamers who may not yet be signed up with a Microgaming casino, are more likely to be tempted to do so given the extraordinary range of games available now in these casinos.
You can always try the latest Microgaming slots at any of the MegaMoolah.com casinos.
Byline: This article was published by Mega Moolah expert Henry. Media and other enquiries.
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