Microgaming slots and Mega Moolah now available at GrooveGaming and Mansion
On Monday 6th May, Maltese-based online casino provider Groove Gaming announced that they had agreed a deal with slots and casino game giants Microgaming to carry an extensive number of high-quality Microgaming slots and casino games at its family of online casino sites.
This represents a coup for the Maltese-based company who have added Microgaming to the list of suppliers that offer a range of slots and casino games on their sites. Other companies that have agreed a deal with Groove Gaming include the following:
- Play'n Go
- NYX Gaming Group
The deal is the latest in a number of similar deals that Microgaming have agreed with a number of different providers across the world that has seen the companies extensive portfolio of top games, including the likes of Terminator 2 slot, Game of Thrones slot, Thunderstruck II slot and of course the massive progressive jackpot smash hit Mega Moolah slot, made available to a much wider audience.
As we know, Microgaming are one of the most established names in the online gaming arena, having been the company to develop the world's first truly online casino back in 1994. The company has an extensive back catalogue of over 850 different slot games and casino games, many of which will now be made available to Groove Gaming customers through the company's casino network.
The deal will see Microgaming Quickfire provide over 500 of the company's slots and casino games to Groove Gaming casinos, and these will be supplemented by new releases from Microgaming and its affiliated software development houses, every month. The package from Microgaming will be available at Groove Gaming Casinos in over 20 different languages, which suggests that this will be a global, rather than country-specific deal.
This latest move is another example of how Microgaming are moving from developing all their own slots, casino games and casinos in-house, and instead utilising a series of deals with partners worldwide to not only increase the diverse nature of their games, but also to ensure that the games get the maximum exposure across the globe, by being carried on a number of trusted third-party providers, such as Groove Gaming.
So, who are Groove Gaming and why have Microgaming agreed this deal? Let's take a closer look and find out.
Who are Groove Gaming?
Founded in 2016, Groove Gaming has quickly established a growing reputation within the online casino community thanks to its diverse range of its own and 3rd party HTML5 slots and casino games. Thanks to a number of deals with a range of established and up and coming software development studios, Groove Gaming have an extensive portfolio of over 2,500 different slots and casino games available to them, as well as a number of other different betting opportunities such as Bingo, Lottery games, Scratchcards, multiplayer games and even sports betting services.
Groove Gaming provide interested parties with the means to set up and run their own online casino, helping operators both with the initial set up of the service, but also with generating revenue, increasing membership and player value. Part of the process by which Groove Gaming achieve this is through using technological innovations on their site which allow operators a greater degree of flexibility and range of features that enhance the experience for the customer, while ensuring that the providers can make a profit.
In addition to this, Groove Gaming's one-stop-shop solution for online gaming also sees the company offer a range of other services, such as advice on marketing and management systems, risk management, compliance with regulatory bodies, business intelligence, customer service and promotion of your casino with affiliate partners.
Speaking after the announcement this week, the Director of Global Operations at Microgaming, James Buchanan stated:
"We are delighted to partner with Groove Gaming, who have proved in a very short period of time that they are a force to be reckoned with in the iGaming industry. This collaboration with one of the world's fastest growing aggregators demonstrates that our deep portfolio of the most popular and playable games is a key differentiator for us and for them. It's win:win all the way."
In response, the Chief Operating Officer at Groove Gaming, Yahale Metzer responded:
"The Microgaming games package will help to bring additional diversity to our platform, will undoubtedly attract new players and will also increase our revenues through increased operator demand. It's an honour for all the Groove Gaming team to be working with one of the largest and most expected names in the business."
The deal increases the number of games available through the different casinos affiliated to the Groove Gaming network by more than 500, meaning that the site will soon have over 3,000 different games available across its casinos.
Microgaming also announce similar deal with Mansion
The news comes just a short time before Microgaming announced a similar deal for its slots and casino games to be part of the Mansion series of sites including the likes of MansionCasino, Slots Heaven, and MansionBet.
Mansion are based in Gibraltar and have been in operation since 2003 operating both casino and sports betting services during that time. The new deal will see Microgaming slots made available across Mansion's full range of casinos and as Director of Gaming at Mansion, Andrew Manduca revealed:
"Microgaming brings an exciting and innovative suite of online games. Their engaging casino content will provide more choice to our growing portfolio and we are delighted to have them on board.
Microgaming's Chief Operating Officer Andrew Clucas stated:
"We are delighted to welcome Mansion to our growing customer base. Mansion aim to provide the customers with products of superior quality resulting in the best gaming experiences and our new partnership will help them achieve that."
The deal struck with Mansion is very similar to that struck with Groove Gaming in that it will see a large number of Microgaming's top slots and casino games made available on Mansion's sites for customers to play and this will include all new released from Microgaming and their affiliates, as well as a host of top games released a short time ago, such as the likes of Fortunium, Book of Oz and the brand new releases Rockabilly Wolves and Space Spins.
Byline: This article was published by Mega Moolah expert Henry. Media and other enquiries.