Why mobile is the future of Mega Moolah and gambling in general
Online gambling sites and game developers alike have been flocking to the mobile market in droves for the last several years.
An industry that was mainly focused on the desktop now sees that its future is linked intrinsically to mobile. Mobile is steering the future of online gambling; it is steering the future of games like Mega Moolah as well. The mobile version of Mega Moolah was launched in 2012 and is has become the favourite for players.
It is not that game developers and online casinos are abandoning desktop users. They aren't. But games like Mega Moolah can be developed for the mobile market without harming their functionality in a desktop environment. The same cannot be said in the other direction.
Games and sites designed around the desktop paradigm do not always work well in a mobile environment. As such, developers have to make a choice. They either create a separate game, or site for both environments, or they choose one over the other. The safe bet is to develop for the mobile market with the understanding that desktop users can come along without any adverse effects.
Mobile use in general
Online gambling is not the only industry benefiting from the adoption of mobile technologies. Just about every industry that relies on the internet for any form of business or communication can prosper in the mobile arena. What's more, larger numbers of internet users are turning to mobile devices as their primary means of engaging online.
According to a 2017 report published by Business Insider1, there were some 5 billion unique mobile device users across the globe midway through 2017. That accounts for about two-thirds of the entire world's population. That same report estimated that upwards of 75% of the world's population would be regularly using mobile devices by 2020.
According to the Global System for Mobile Communications Association (GSMA), the current mobile economy - as measured by the value mobile transactions add to GDP - is worth some USD $3.6 trillion2. That is expected to climb to more than $4.5 trillion over the next five years. The GSMA also says that the mobile ecosystem is both directly and indirectly responsible for roughly 29 million jobs worldwide.
It is clear to see by the numbers that worldwide mobile use is pretty extensive. As time goes on, more people are going to have access to mobile devices even in underdeveloped countries that don't boast a tremendous number of computer owners. Countries in sub-Saharan Africa and South East Asia immediately come to mind.
Sub-Saharan Africa and South East Asia
A 2017 report from Forbes paints a very good picture of mobile use in sub-Saharan Africa. At the end of 2016, the sub-Saharan region boasted 430 million unique mobile subscribers and 731 million SIM connections. Those numbers are expected to rise to 535 million and 942 million respectively, by 2020.
The numbers dictate that just about 43% of the sub-Saharan population is connected to the online world with a mobile device. It should be 50% within a couple of years, according to Forbes.
Things are equally encouraging and South East Asia. Business Insider reported last year that 51% of the region's 641 million consumers are active internet users. Among them are 330 million mobile users, a group that has increased by 70 million since 2015.
Moreover, South East Asia represents one of the fastest growing markets for smartphones. Business Insider says 90% of internet users in South East Asia also own smartphones. That is a tremendous number.
The point of all the statistics is clear: sub-Saharan Africa and South East Asia are two of the most exciting markets for the mobile industry. The people who live in those regions may not be as economically well-off as their counterparts in the West, but they can and do invest in smartphones. Most of them will purchase a smartphone before buying a computer; many of them will never own a computer at all.
What it means to online gambling
This article began by asserting that mobile is steering both online gambling and popular games like the Mega Moolah slot. The reasons why should be evident. People are using their mobile devices more often than ever before, and they are doing a lot more than making phone calls and sending text messages. People are using their mobile devices as their primary resource for accessing the internet.
This is an important truth that has not been lost on internet gambling sites and game developers. They are fully aware of the growing mobile audience before them. As such, they are looking for ways to develop their products so that they speak directly to mobile users. As previously stated, they do not have to abandon desktop users to do so.
The smartest among site owners and game developers seek to understand what makes mobile users tick in order to better meet their needs. They seek out the latest technologies that will make mobile gambling more attractive to a wider audience. They are partnering with other industries to accomplish everything from mobile marketing to adopting payment systems.
Practically speaking, the online gambling industry must continue to pursue the mobile market if it hopes to continue thriving. Abandoning it now would spell certain doom for an industry that is now worth billions annually.
What it means to consumers
Gambling site owners and game developers are not the only ones being steered by the mobile paradigm. Consumers are being steered by it as well. Whether they know it or not, playing casino games online via a mobile device give site owners and game developers valuable information that helps them improve their offerings. In turn, their efforts invite more players to go mobile in order to improve their own experiences. This creates a cycle by which both parties feed off one another.
The practical aspects of all this should be pretty clear:
- Convenience - Mobile technologies make playing games like Mega Moolah mobile extremely convenient. It is a lot easier to find time to play when you're not tethered to a desktop or laptop PC. Anyone who has a smartphone literally has an online casino in his or her pocket.
- Access - Underdeveloped countries that are still way behind in broadband internet access are keeping pace in terms of mobile access. So while internet users may not be able to use a desktop PC to connect because infrastructure is lacking, they can connect with their smartphones. This makes Mega Moolah and other casino games more accessible to more people.
- Payment Systems - Access to payment systems can be as spotty as access to broadband connections. Fortunately, electronic payment systems are increasingly penetrating previously under served markets, especially sub-Saharan Africa and South East Asia. Payment system penetration opens the door to online gambling by giving users a way to make deposits and withdrawals.
- Bitcoin - The world's top cryptocurrency, bitcoin, is a relatively new but popular way to make a deposit into a casino especially for the millions of unbankable people living in the developing countries. Bitcoin is expected to spread rapidly throughout African and Asian countries.
Perhaps the most important development that has arisen out of mobile online gambling is equality. In other words, anybody with a smartphone and a data plan can now play games like Mega Moolah regardless of where they are in the world. That means a player in Indonesia has just as much opportunity to win the Mega Moolah jackpot as his counterpart in Britain.
The fact that anyone can play also means anyone can win. Mega jackpots are no longer limited to players in more developed nations with desktop PCs and broadband connections. Mobility has created equality within the online gambling arena by opening the market to more people.
The future of online gambling
So, what does the future hold for online gambling? No one knows for sure, but there is plenty of speculation to fuel our imaginations. What we do know is that mobility has the potential to completely transform how people play casino games online. Again, we will use Mega Moolah as an example.
Mega Moolah is already the most popular progressive slot because of its Guinness World Record breaking jackpots. The Mega jackpot in Mega Moolah is never less than £1 million. It only grows from there until someone wins it. How big can it get? There is no technical limit, it's at time of writing £10.3 million and rising. As an example, consider a British player who won £13.2 million just a few years ago.
The future of online casino gambling could be one that includes much larger jackpots. How so? As more players have access to a game like Mega Moolah, more money is being contributed to the progressive jackpot with every play. More players equal more money and larger jackpots.
The future of online gambling might look a little different in terms of cultural influences as well. Right now, most of what we see in online gambling is based on Western perceptions of slot games, card games, etc. But bringing global users online via mobile devices may increase cultural influences from other parts of the world. We could eventually start seeing games developed around cultural practices those in the West are not yet familiar with.
It is clear to see that mobility has already had a huge impact on how people access the internet. More people are using mobile devices to get the news, stream videos, purchase retail goods, do their banking, and so forth. Mobility is even affecting how people play casino games online.
As mobility continues to grow in terms of both active subscribers and its contribution to GDP, the gaming industry will be working hard to keep up. The mobile market represents an incredibly large number of casino gamblers who could eventually leave their desktop PCs behind entirely. That includes people living in underdeveloped countries who now have access to games like Mega Moolah. We should get used to bigger Mega Jackpots in the future!
Note that there is no Mega Moolah app. Any apps you see in Google Play using Mega Moolah's good name are fake and are not recommended for security reasons. These apps are designed to snoop your phone for contacts, photos, and more. The Mega Moolah game is based on HTML5 technology and the game plays in the mobile browser only, it does not play inside an app.
Always visit MegaMoolah.com on you mobile to find the best available offers. Then simply follow the instructions and enjoy the game.
Byline: This article was published by Mega Moolah expert Henry. Media and other enquiries.